Do Space - Brand Identity And Launch

From lifelong learners to people lacking access to technology, that's who this "technology" library was created for. But how do you rally such a diverse community under one brand? You realize they're all there for one thing. They're doers. Enter, Do Space, where anyone can learn new software, explore 3D printing, launch a start-up, or brush up on the basics. We set out to create a brand that is equal parts empowering as it is inviting. With a vibrant palette and helpful tone, we launched a campaign intent on bringing every walk of life to the corner of 72nd Street and Dodge to do something great.

Art - Tim Young Copy - John Vogel