FNBO - Checking Campaign

Only true fans can show their pride at a moment's notice. So when FNBO introduced their Husker debit cards, we invited those fans to take the game with them. By capturing the same energy that's felt on game day, this campaign scored big with audiences, increasing requests for the Husker debit cards by 156 percent year over year. In addition, impressions of the spots exceeded industry norms. Total impressions in Omaha and Lincoln were 547,000, equating to an 83-percent reach and a frequency.

Art - Bruce Hartford Copy - Matt Sueper