Portneuf Medical Center - Brand Campaign

Understanding that the citizens of Pocatello, Idaho grew weary of the recent acquisition of their regional hospital, we set out to create a brand campaign to help ease their concerns. With a positive tone and an unignorable orange, we created a media blitz including TV, radio, events, print, and social to spread the message that the new owners were interested in one thing: for the community to Be Well. To ensure authenticity behind the message, we looked for unexpected ways of communicating the new position within the community.

Art - Tim Young Copy - John Vogel